August 3, 2021

Flip of the Week: Stunning Red Leather Fully-Customizable Lazy Boy Power Recliner

By AJ Hakimi (The Flipping Ninja)

Man I freaking love flipping recliners because they make you SO much money. They’re one of my favorite items to flip. 


Well simply because virtually every recliner that I flip, I make on average at LEAST $200 bucks minimum. Sometimes I’ll make $100 or $150, but usually on average $200+ per recliner flip.

I made $410 profit on this flip because it was a nicer recliner. It was leather, it was electric, and it was manufactured by Lazy Boy (anything by Lazy Boy will make you money, they’re pretty high-end and high-quality furniture, even if they’re older).

Bought it for $40 bucks, sold it for $450, earning a $410 profit. Keep in mind, this is just ONE recliner flip… Imagine you flipped a BUNCH of these… regularly! Just flipping recliners alone — that can be your only business and niche and side hustle — and you’ll be making some really good money; the equivalent of a part-time job if not more, minus the long hours.

So let me tell you about this flip. I hit up a local thrift store and right when I saw it, the first thing I saw was…


It was only $40 bucks at the local Salvation Army thrift store. 

Anytime I see a recliner PERIOD, I immediately think about the money to be made on it. Recliners in general aren’t uncommon to stumble upon either, they’re EVERYWHERE! They’re super common to find at thrift stores, and usually super cheap (cheap enough for you to earn a $100 to $450+ profit). I mean look at the profit I made on it… I sold it for $450!!

Some people might feel weird about flipping a recliner like this especially if you’re new because it might seem weird or bulky at first. Well the truth is it’s not! It’s just a recliner. Usually I can handle them alone, but what’s even better is a lot of times the backs of recliners slide UP and OFF, allowing you to detach the back, breaking it into 2 pieces and making it easy to transport. See example below: 



Another cool little benefit to flipping recliners besides the money is — while you’re waiting for it to sell — you can be ENJOYING it and CHILLING on it while it’s sitting in your living room waiting to sell!

Almost every single time I flip a recliner, part of me cries a little inside because now I’m losing my awesome comfy chair that I would just… lounge on all the time.

But trust me… that feeling quickly goes away the moment you’re holding a crisp $300 or $400 bucks cash for just a little bit of work and energy and time that you put into it. And this my friend is the beautiful adventure of flipping… one of those little ‘secret random perks’ that come with it. 

So in this case, I was gonna say “with some luck” I was able to flip it.. But here’s the deal… Recliners are profitable PERIOD. You don’t need “luck” to make good money flipping recliners. They’re what I call EASY MONEY. That’s just the reality. Chairs and furniture will ALWAYS be in demand, because people will ALWAYS need places to sit, right?!

So I managed to sell this for a hefty profit of $410.


Flipping Ninja Golden Nugget of Wisdom:

A Quick Note on Making Big Profits Selling Recliners (or anything for that matter): 


There’s a big reason why most people don’t make much money flipping (at least not as much as they COULD be making).

It’s NOT the niche…
It’s NOT the category…
It’s NOT the item…
It’s NOT the market…

It’s themselves. More specifically, it’s their psychology and perception, around pricing.

Lemme explain. Most people would see this recliner at a thrift store, they’ll buy it for $40 bucks, then they’ll go home and think “Hmmm… I think I’ll post this for $100. $100 bucks is a good price to post this at, I’ll make a $60 profit! After all, no one’s gonna buy it for anymore than that…”

But then I’ll come in and sell the same item for $450, using the same amount of time and energy as the person who sold it for $100. 

So let’s say we both spent one hour on this one flip: 

They would have made $60 in profit.
I would have made $410 in profit.

See the difference? It’s MASSIVE! Ask yourself… Would you rather earn $60/hour or $410/hour? The answer is obvious. 

And that’s the thing, most people think small, their own psychology and perception is what prevents them from making more money flipping things. They’re only trying to make the bare minimum because they’re thinking “Man, no one’s gonna buy this for more than $100 bucks right? Anything more and that’d be a ripoff!” 

Listen… If you don’t get rid of this psychology and thinking ASAP, you will struggle. You will struggle, you will get burned out, and of course you won’t be making as much money flipping as you could be making.

I’m serious when I tell you this. You’ve gotta ANNIHILATE this thinking, it’s insidious and will hold you back and DESTROY you. 

Instead you have to have courage. Be bold in your pricing. Be confident. There’s ALWAYS people who will spend the money if it’s the right person, the right offer, the right product. You just have to be confident. People are HAPPY to pay you $450 for a premium power recliner that retails at $1,500 new. In fact, that’s a STEAL of a deal.

There’s a lot of people out there who’ll be looking for a recliner who’ll maybe see the same recliner for $100 bucks… and they’ll PASS on it! See, they’ve already got $400 or $500 set aside for a recliner, and mentally they believe the higher the price, the higher the quality. They want to pay for something high quality and nice, not some cheap $100 recliner. 

It’s what we’ve all been taught, and you’ve heard it hundreds of times yourself: “You get what you pay for.”

And it’s usually true.

As a rule of thumb, just always refer back to my 2 Commandments:

  1. Everything Sells
  2. Have the Balls to buy.

Similarly, besides having the balls to buy… Also have the balls and have the courage to know how (and when) to price your items higher. Test it out. Experiment. It’s not a crime to price items for what they’re worth. Buying low and selling high is what businesses have been doing for thousands of years. That’s the whole point.

The biggest obstacle most people have is their own personal psychological blocks or false and ridiculous sense of guilt they may feel. It’s because they’re thinking small.

Don’t think small. Think big. 

Again, bought this for $40 bucks… (just two measly $20 bills)



Ended up selling it for $450… 


$410 profit.

Call it magic.
Call it the Midas Touch.
Whatever you wanna call it — it’s transformative. A Flipping Ninja is like a magician. We’ll take $40 bucks and quickly turn it into $450.
Then we’ll repeat. Again, and again, and again. You can see how the cash and profits quickly rack up. 

Now let’s get into the ad description I used for this flip.


Stunningly Beautiful Red Leather Fully-Customizable Lazy Boy Rocking Power Recliner


Retails for $1,500, selling for $850.


Looking for an affordable recliner you could perfectly pair with your favorite movie? Look no more! 


This red leather power recliner is a spectacle to the eye. The vibrant leather upholstery gives an elegant look and a gorgeous accent to your living area or your home theater.


Not only by its appearance, but this recliner is also a scorer when it comes to comfort. It gives cozy support to the entire body whether in a straight or reclined position. 


This full leather lazy boy has a fully padded armrest and headrest perfect for a relaxing rest with your favorite show. 


The adjustable footrest is firm and lockable in the raised position, allows one to stretch the legs, while also being fully supported. 


Most power recliners only allow you to recline the back and leg area. This premium, high-end Lazy Boy power recliner lets you do not just that, it also lets you adjust the HEADREST and LUMBAR areas!


That’s comfort brought to another level.


Because of the multiple areas you can customize and adjust in this recliner, this is perfect for relaxing/destressing and even for working and reading. Talk about that functionality!


You can even snuggle and sleep on it giving you the full benefit of relaxing rest. 


This is fully-controlled by the user-friendly remote that will leave you no headache in figuring out how to use it.


Since this is a high-end model recliner, the remote on this thing ALONE costs $108! 


The great thing about the multiple controls this seat gives is that you can tailor the seat perfectly to your desired position. And if anybody else would use the seat, they could also adjust it to a position that would be most comfortable for them.


And this is not just your ordinary power recliner… but it’s a ROCKING power recliner! It is a rocking chair and a power recliner rolled into one.


This seat is not just great for a movie but for a little snooze all at a very affordable price. You will enjoy this high quality and fully comfortable recliner at a cheaper price of $850.


From a smoke-free/pet free home.


Call/text/email if interested.


[this was priced at $850 initially, and I accepted an offer for $450, while the retail for this recliner was $1,500 — this is called price anchoring]





Profit: ⭐⭐⭐⭐⭐

Hands down one of the most lucrative thrift store flips you can do. Try this one out if you happen to stumble upon one!

Like I said, recliners are super common, they’re cheap at thrift stores, they’re very profitable. This is a secret niche you can take on and you’ll be quite surprised… (you can thank me later!)

Even if a recliner appears “ugly” in your opinion… doesn’t matter. Buy it anyway and flip it. 99% of the time you will make money on it. Trust me, I’ve flipped probably 100+ recliners (lost count), and they’re ALWAYS a go-to niche. 9 times out of 10 when I see one, I’ll buy one because it’s like getting free money. Super easy. So this is coming from experience. 



Even if a recliner is lightweight, they’re often bulky in size so you’ll need at least an SUV or van to transport it. Fortunately with this recliner, the backrest slid up and off, turning it into 2 pieces for easy transport. Piece of cake. 


Time Spent: ⭐⭐⭐⭐⭐

This was a solid and quick 60 minute use of my time. Five stars.

The thrift store I got this from was only 8 minutes away.

Drive to thrift store: 8 minutes
Drive back home: 8 minutes
Loaded recliner into my house: 5 minutes
Took some pics on my phone: 15 minutes
Enhanced the photos using my smartphone app: 10 minutes
Wrote the ad description: about 8 minutes

That’s a total of 54 minutes.

Just made $410 in 54 minutes. 

If we turned this flip into an hourly wage, that’s $410/hour.

Are you now seeing how flipping is an insanely profitable side hustle? :P 

Anyone can do it.


OVERALL: 4.3/5

Overall I’d give it 4.3/5 considering these factors:

  • Time spent: 60 mins
  • Transport: Used a vehicle
  • Profit: $410


Let’s Do Some Flipping Ninja Math and Break This Down Quick…

I made $410 on this ONE flip in 54 minutes. I didn’t do anything too fancy or special either. Simple stuff right?

This was just one recliner…

Imagine if your goal was to make $500 or even $1,000 per month. 

Think about what an extra $1,000 a month would do for you. 

All you need to do is flip 4 recliners.



Can you flip 4 recliners in 30 days?

Think about it. 

Recliners are EVERYWHERE at thrift stores. If I flipped 4 of these per month and they all earned me $410, that’s $1,640 per month of side hustle income.

Let’s say each recliner instead earned me a $200 profit each. Even at a $200 profit per recliner, that’s $800 in profit if you flip 4 of them.

And that’s JUST with recliners. Imagine if you’re doing other things like musical instruments, electronics, clothing, shoes, toys, appliances, and countless other categories.

This is exactly what I call Octopus Marketing is all about: having multiple flows, multiple “arms” of categories you flip stuff in, having multiple flows and streams of income. This is the strategy I teach to making money flipping. This is the framework and mindset I want you to have when it comes to flipping. Be like an octopus with multiple arms, not just relying on one or two.

If you’re interested in learning more, I created a course that you can enroll in to quickly take you from $0 per month to $1,000-$5,000+ per month flipping things as a side hustle. And that’s not even full-time, that’s purely part-time. 


If you wanna learn more about it, check it out here.


The cool part about learning the strategy and skills behind flipping is that once you learn it, you can use it for the rest of your life. It never stops. You can enroll in my course, start making money, and you can keep doing this for the rest of your life, wherever you go. 


If you’re tired of spinning your wheels with side hustles or if you’re looking for a new income stream to start funding your favorite hobbies and start buying your favorite toys, give my course a shot, risk-free.


AJ Hakimi (The Flipping Ninja)

Hey there, I'm AJ, also known as 'The Flipping Ninja'. My flipping journey has been transformative, allowing me to buy sleek cars, indulge in exotic vacations, and even purchase my first house at 24, which I turned into a passive income source. With over 3,000+ items flipped and sales surpassing $300k, it's not just about the numbers. It's about the freedom and empowerment flipping brings.

After years of experience, my mission is to share this life-changing skill. I believe flipping is a powerful side hustle for anyone, from college students to working professionals. Ready to transform your life with flipping? Let's embark on this journey together.

Interested in my full journey? Read More about how I became 'The Flipping Ninja'.

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